Corporate Marketing
Situation: Experienced financial planner creates new startup company to promote ethical, long-term investing principles.
Creative: DMG provided a full-spectrum of creative design and branding services in print and on the Internet.
Results: Strong branding and consistent marketing message through multiple mediums proves valuable for customer loyalty and in building confidence for new customers.
For information about Citrin Group visit www.citringroup.com
No commentsTin Fish Resort
Situation: Previous marketing did not represent the true brand of this beautiful resort known for its friendly staff and excellent food.
Creative: DMG designed a strong, new brand around the existing logo and created customer touch-points in print and on the Internet.
Results: New website is producing a steady stream of leads for private events. New e-Newsletter campaign
keeps the resort in touch with loyal customers on a regular basis.
Visit www.tinfishresort.com
1 commentWebsites are Hip for Business
Internet web sites are hip for business because they have the ability to make a very positive impact on your customers. Some companies are able to generate new business through the web, much like they would through other marketing tools such as direct mail or advertising. Other companies actually sell their products online for direct sales revenue. But every company is unique and therefore every company needs to employ its own strategic web plan to make it “hip” for business.
The key is in knowing how the web can help your business and then implementing your web site plan effectively. Before addressing that, let’s consider some of the stories you’ve probably heard about using the Internet for business. (continued)
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